WUNDERMAN THOMPSON X 97 PERCENT
'Aim for Change'
A common criticism of gun-safety and gun-control campaigns is that they preach to the choir—that they don’t even attempt to be persuasive to gun owners themselves. This campaign made in conjunction with Wunderman Thompson literally aims to change that—by featuring gun owners using their firearms to call for limited gun reform.
The effort, called “Aim for Change,” was created for the bipartisan group 97Percent Advocacy. This centerpiece video depicts gun owners fire at shooting-range targets that have four proposed gun-safety laws written on them—doubling as a bipartisan petition calling for change.
WEB | FESTIVAL
Agency: Wunderman Thompson
Client: 97Percent
Production Company: Gnarly Bay
Director: Andric Booker
Executive Producer: Madeline Saloga
Line Producer: Shannon Ethridge
Audio: Jameo Duncan
Director of Photography: Evan Chan
Editor: Cody Liesinger
Editor: Adam Rust
Music Company: Audible Playground
Music Composer: Casey Chester
Global Chief Creative Officer: Bas Korsten
Global Chief Creative Officer: Daniel Bonner
Chief Creative Officer: Tom Murphy
Chief Creative Officer: Ari Elkouby
Chief Creative Officer: Cass Zawadowski
EVP Executive Creative Director: Amber Justis
Associate Creative Director: Jeremy Lenz
Associate Creative Director: Sucheta Shankar
Associate Creative Director: Runda Dong
EVP Managing Director: Scott Miskie
Design Director: Mike Butler
Global Design Lead: Luke O'Prey
Director of Creative Operations: Wendy Martenson
Public Relations Director: Rebecca Sullivan
Marketing & Insight Manager: Lindsey Schreiber
Associate Director Production & Studio: Patrick Conway
Associate Director Production & Studio: Sherri O'Donnell
Production Manager: Kim Fijan
Proofreader: Jocelyn Paris
VP Integrated Production: Craig Jelniker
Producer: Chelsea Sweetin
Executive Director of Music & Audio: Paul Greco
Senior Project Manager: Andrej Kopac
President: Ted Ismert
Project Manager: Daisey Sambolin
Technical Architect: Blair Replogle
Android Developer: Pablo Reyes
Senior Technology Director: Carl Edwards
Media: GroupM
Client: Staci Miller
Client: Stephanie Genuardi Cunnane
Client: Adria Marquez
Client: Ernesto Chavezvaldivia
Partner: ARGO
Partner: Michael Pierce
Partner: Tim Napier
